part 8a: start writing
Let's apply our brainstorming and start scripting.
You got your canvas in place, and selected some colors. Now, what are you going to paint? This is a lot to keep in mind, but incorporate each tip well, and you'll start to craft something powerful. Within each of the show and tell models, there are some key pieces that make up a...
...winning script formula:
Remember the sensorial exercise, elevator speech, and shark tank pitch? You want to communicate the look and feel of your message. It does not have to be complex, but keep those team decisions in mind as you make choices and decisions for what you wish to say and how you wish to say/show it.
Don't be afraid to shoot multiple angles of the same scene. We'll talk more about this soon, but keep in mind that changing up the camera angle helps keep your viewer engaged.
Maybe your primary shot is an interview with the rector. You can keep that same shot throughout the entire video as long as you interject images or video throughout it to diversify the visual story.
Some research will say that the best web videos are under 4 minutes and 11 seconds. Aim for 3 minutes and 30 seconds. Remember, less is more. Leave your viewer wanting more and curious to actually see your church for themselves. No one wants to watch your Scorsese version of the church Welcome Video.
Call to Action
This is another achilles heal of the church welcome video. There are plenty of well shot videos that are beautiful to look at and even create an emotional response, but if there is no call to action or even a listing of service times, the video becomes a digital paper weight for youtube. Notice this first class video by St. Peter’s. It looks great, but then, what do you do once it is over? (Learn in part 9.)