Using good Search Engine Optimization will help drive traffic.
Search Engine Optimization is the process of optimizing your web content so people can easily find it when searching through sites like Google. You might create an incredible welcome video, but if you are not investing in its SEO; then, like many welcome videos, you will be stuck with 56 views after two weeks. Keys to creating a powerful SEO campaign can fill an entire manual. For the sake of the mission EVN, we will now review basic principles to move your video beyond the eyes of your congregation. Use as many of the tactics below as you can.
SEO content is any information created for the web with the goal of being consumed by the general populace. We will be focusing solely on developing a SEO strategy for your web based welcome video content, so these concepts may not pertain to helping with your rector's weekly blog.
Click the picture to download an SEO exercise, and get your team thinking about optimization.
SEO for Video Platforms in Action
There are plenty of YouTube videos that offer a easy to follow and simplistic guides to using Titles, Descriptions, and Tags to increase your search-ability. Click below to explore a quick tutorial on each one, especially the TAGS link.