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THE GUIDE
part 7a: show & tell
Choose your model.
You are now aware of the sensorial, aural, and visual experience you wish to portray in your video.
You have explored your creative juices through various exercises and even decided upon other professional videos that you wish to emulate.
Let us now take a closer look at these videos you have watched and parse a common model found in most recruitment and welcome videos.
This model will help you craft your script...
SHOW & TELL
The Show and Tell Model is the most common approach to welcome videos.
If you noticed in your research of various church videos, you saw some combination and/or concoction of a church showing their community through images and videos and then telling you about those images/videos through spoken or written words (that includes music).
These images may have been solely pictures or a mixture of pictures and videos. The words might have been in the form of testimonies, narration, or text on the screen.
Keep in mind, showing is better than telling.
Often, it will be more impactful to show and not tell. For example, don't ask your rector to say, “We are a diverse community of various ethnicities and age groups that enjoy recreation, the beach, calypso music, the outdoors, socializing, community meals, and laughing.” You could communicate all this information by showing, not telling. Let the picture say its thousand words.
Click the picture to download exercise seven's worksheet, and dig further into show & tell.
next up, we'll dig into the specifics of show & tell
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