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THE GUIDE
Show and Tell Examples
This is easiest model, but, if it's done well, it can be very effective. The story is told strictly through a series of still images with no video. Music is placed underneath that supports the feel, rhythm, and experience of the story. Follow the link for Camp Kanuga’s simple but effective video by using narration and pictures.
The story is told strictly through video footage. There is no script: meaning no interviews, narration, etc. Music is essential, and is played underneath to support the feel, rhythm, and experience of the story. Click the link above for a great example, and notice there is no narration, but it does not sacrifice the story of the salon.
This style tells a story through a “day in the life” of a community, using video or pictures that lead the viewer through a chronological progression. First person camera work can make the viewer feel like she is actually attending your church. Follow the link for an great example of a pre-school welcome video.
The interview video will cut back and forth between the speaker’s responses and video or pictures that support the response. Music can be placed underneath. In this example, notice that the pastor is not looking into the camera, which can make viewers more comfortable since they are listening, rather than being spoken to directly.
The target audience of this video becomes the person who is narrating. If you are looking to attract 20’s to 30’s, you will have a young parishioner who will give her story or “testimony” of why she attends your church. This is not a hard sell, but it MUST be authentic. If the subject is reading from a script or trying to sell the church, viewers click away.
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