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Your SEO tactics will help, but, at first, it will be up to a complete team effort to get the message out. During the announcements, have the rector make everyone pull out their smartphones, open up the video on-line, and then share it on Facebook, Twitter, Instagram, and any other social media platform. After a service, have an enhanced coffee hour with champagne and hors de oeuvres that will showcase the video on projection screen to garner some excitement. Get creative!